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A marketing degree program is an undergraduate program that teaches foundational marketing skills. Traditionally earned in four years of full-time study, the degree calls for around 120 credits of coursework. Along with general education courses, you’ll study essential marketing subjects like marketing analytics and research, consumer behavior, principles of marketing and topics within related areas, such as business and sales. The Bachelor of Science in Marketing can prepare you for career entry or advancement or for advanced study in this or a related area. 

Typically, both an online program and a more traditional in-seat program contain similar coursework, so you won’t miss out on skills or faculty insights by opting to study online. If you’re seeking to change or advance your career while working full time, the flexibility of an online or hybrid format could be perfect for you.

Whether you’re pursuing entry or advancement, a bachelor’s degree in marketing program can position you for roles in areas such as marketing, advertising and public relations. And these jobs can be quite lucrative. According to the U.S. Bureau of Labor Statistics, marketing and advertising managers can earn median annual pay of $133,380, while specialists in this area, such as market research analysts can earn $63,920, and enjoy a much-faster-than-average job growth rate through 2031, with 150,300 additional jobs projected.

Whether you want to start or advance your marketing career, earning a bachelor’s degree in marketing from an accredited school can be a worthwhile investment for a number of reasons, including:

• Career enhancement. In the current job landscape, many industries require a bachelor’s degree for entry or advancement. The U.S. Bureau of Labor Statistics designates 174 out of 800+ occupations as requiring a bachelor’s degree, and this number is only growing. 
• A higher salary. According to the Bureau of Labor Statistics, workers with a bachelor’s degree earned $1,334 weekly versus $809 weekly for those with a high school diploma.
• A flexible learning format. You don’t have to choose between your current responsibilities and achieving your educational goals. Earning your bachelor’s degree online or in a hybrid format offers the flexibility you need to build new skills in finance while studying from the comfort of home. 
• A bridge to bigger goals. After earning your bachelor’s degree, you could be well on your way to a graduate degree. Your credits from your bachelor’s degree can transfer to a master’s degree, opening up your career path to even more opportunities.

Sure! Each online course lasts eight weeks, called a bi-term. There are two bi-terms per semester, and three semesters per year (fall, spring, and summer). Many classes are asynchronous, meaning there is no set login time; you can work on schoolwork whenever you find time. Cumberlands provides free rental textbooks to online students as part of its One Price Promise.